Data-Driven Content Strategies
About This Course
This course is targeted at helping traditional businesses, budding ecommerce businesses, and content creators to plan, execute and manage their organisation’s content commerce efforts on the TikTok platform. Learners will learn how to plan, shoot and post short-form videos according to an overarching content plan and calendar to enhance the conversion rates and virality of their marketing campaign. They will also learn how to leverage the unique features of the TikTok platform and TikTok Shop to fulfil their marketing and sales goals. The course will also cover how to leverage popular generative AI tools to improve their work efficiency and efficacy throughout the process.
What You'll Learn
- LO1. Recommend a cohesive content marketing strategy for TikTok supported by original con-tent marketing ideas
- LO2. Prepare a brand-specific content commerce plan to drive a content commerce campaign
- LO3. Conduct content ideation and presentation in alignment with the organisation’s overarching content marketing plan
- LO4. Produce short-form videos for use in content commerce in collaboration with content creators"
Entry Requirements
- 2 years working experience in any sector;
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent;
- At least 1 GCE N Level pass; and
- Proficient with the use of an Apple/Windows laptop and a smartphone.
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 4 years of relevant working experience in retail-related and/or supervisory roles, subject to the MR’s approval."