Big Data in Marketing (Classroom & Synchronous e-Learning)
About This Course
For more and more enterprises, competitive advantage is obtained via data analytics and idea sharing in the current fast-paced, data-intensive, and open-source business environment. The capability of understanding data, digging
out valuable insights from data, and thus making right marketing decisions accordingly has gradually become an essential skill that marketing professionals must master in order to excel in their career.
This course prepares students with fundamental knowledge of using R programming to organize, visualize, and analyze data. It covers the complete data analytics cycle to train students to be future ready, data sensitive, and data minded marketing professionals.
In summary, learners will learn to enhance their strategic decision-making and driving business growth by acquiring the ability to leverage big data analytics for actionable marketing insights, effective storytelling, and impactful visualizations.
Preclusion: For NUS students undertaking this course THEN must not read BMA5276 - Big Data in Marketing OR BMK5102 - Big Data in Marketing
What You'll Learn
• Master the fundamentals of R programming language
• Self-source, manipulate, explore, and visualize data in a meaningful way
• Understand basic machine learning skills and be able to apply them in various aspects of marketing.
• Be able to communicate insights gained from data effectively to others.
Entry Requirements
Course Preclusion: IF undertaking this course THEN must not read BMA5276 - Big Data in Marketing OR BMK5102 - Big Data in Marketing