YouTube Content Creation: Develop Your Unique Brand that Stands Out and Drives Engagement [Classroom Facilitated, Asynchronous E-Learning]
About This Course
Unlock the potential of YouTube to grow your brand and earn revenue with this 2-day intensive course. Whether you’re starting a channel or looking to boost an existing one, you’ll learn how to create engaging, customer-focused content that drives audience engagement and sales. Gain insights into YouTube’s platform, use data-driven strategies for targeted messaging, and master the art of connecting with prospects and customers.
By the end of this course, you’ll be equipped with practical skills to produce high-quality videos, optimize channel growth, and implement a winning social media strategy. You’ll also explore different monetization options, learning how to turn your YouTube channel into a sustainable revenue stream.
For retail professionals, YouTube is a powerful tool for showcasing products, building trust, and influencing customer decisions. Learn to create compelling content that draws customers through the purchase funnel, strengthens your brand’s online presence, and drives business growth in a competitive retail environment.
What You'll Learn
1. define and articulate their unique brand voice, style, and values to create a memorable and consistent identity on YouTube.
2. design and produce high-quality, audience-focused content that aligns with their brand and fosters viewer interaction and loyalty.
3. leverage YouTube tools, analytics, and proven techniques to drive subscriber growth and maximize viewer engagement.
Entry Requirements
Basic IT Literacy