Cross-border e-Commerce: Mastering Selling Strategies on Amazon.com [Classroom Facilitated, Asynchronous E-Learning]
About This Course
This exclusive program, co-developed with Amazon, is designed to help new global e-commerce sellers get started on Amazon.com and understand the ins and outs of selling to the US market.
Through hands-on activities, discussion and sharing sessions, participants will understand global selling on Amazon.com, including product listing optimization, product sourcing, profit margin and ROI calculation, brand registry and trademarking, and fulfilment options. Participants will also engage in Market Research and Customer Data Analysis to better tailor their offerings.
Additionally, they will learn about E-commerce Management and best practices for managing their Amazon.com seller account while navigating the rules and policies. The program incorporates elements of Data and Statistical Analysis and Financial Modelling to help sellers effectively assess their performance.
By the end of this programme, learners will have the knowledge and skills needed for E-commerce Campaign Management, as well as insights from Business Environment Analysis and Workflow Digitalisation, all to successfully sell on Amazon.com and grow their business with direct support from the Amazon success team.
What You'll Learn
1. gain a comprehensive understanding of the global e-commerce landscape, specifically how to successfully sell products on Amazon.com and effectively target the US market.
2. develop the ability to optimize product listings, ensuring that their products are effectively presented to attract customers and improve visibility on Amazon.
3. acquire skills in Market Research and Customer Data Analysis, enabling them to tailor their offerings to meet consumer demands and enhance sales potential.
4. be well-versed in E-commerce Management best practices, including how to efficiently manage their Amazon seller accounts while adhering to rules and policies.
5. learn essential techniques in Financial Modelling and Data and Statistical Analysis to evaluate profit margins and ROI, allowing for informed decision-making and performance assessment.
Entry Requirements
Basic IT Literacy