Digital Commerce & Marketing: Developing a Digital Omnichannel Business to Drive Success [Classroom Facilitated, Practical Training, Asynchronous E-Learning]
About This Course
Take your business to new heights by developing a robust digital omnichannel strategy that drives engagement and conversions. This course provides practical insights into content management and crafting an effective content marketing strategy to connect with your audience across multiple platforms. You’ll learn how to leverage inbound marketing and implement integrated marketing communications to ensure a cohesive brand experience that maximizes customer engagement.
Gain a strong foundation in search engine marketing and search engine optimisation strategies to increase visibility and enhance customer engagement, while mastering content creation and social media management to boost your online presence. These skills will empower you to enhance your brand, generate leads, and create lasting customer relationships that drive long-term business success in a competitive digital landscape.
What You'll Learn
1. enhance the business Brand Image that drives competitive edge through clarity of business purpose and core value proposition, utilizing content management skills to create, curate, and manage web assets.
2. develop a Digital Marketing plan by applying insights from AI-driven market research and competitor analysis.
3. create content that drives marketing and sales objectives through applying content development and management approaches and planning frameworks.
4. generate content that engages target audience profiles optimally and that can be re-purposed across omnichannel platforms through use of effective prompt engineering with AI tools (chatgpt).
5. drive digital commerce sales leads generation by implementing set-up and development of ad campaigns on platforms including Google Ads and Meta (Facebook), and through executing the ad campaigns with applied data-driven insights, utilizing paid search engine marketing (SEM) techniques.
6. implement a digital omnichannel business presence on key Digital Commerce platforms that drives engagement and sales through organic content and paid advertising.
Entry Requirements
Basic IT Literacy