Digital Commerce & Marketing: Digital Transformation of Your Business to Maximise Success [Classroom Facilitated, Practical Training, Asynchronous E-Learning]
About This Course
Transform your business and thrive in the digital economy by mastering key digital commerce and marketing strategies. This course will equip you with skills in content management and developing an effective content marketing strategy that drives engagement and growth. You’ll learn how to implement inbound marketing and create integrated marketing communications that align your brand across channels for maximum reach and impact.
Additionally, you'll develop an understanding in search engine optimisation strategies to boost visibility, alongside content creation and social media management to enhance your online presence. With a focus on website design and website performance management, you'll ensure your digital platforms are optimized for user experience and business success. These skills will empower you to elevate your brand, improve sales, and advance your career in the evolving digital landscape.
What You'll Learn
1. develop a unique business Brand Identity through clarity of business purpose and core value proposition.
2. develop a foundational Digital Marketing plan by consolidating key digital marketing elements.
3. develop Content that is relevant to targeted audience through understanding different types of content.
4. generate Content that engages target audience profiles optimally and that can be re-purposed across omnichannel platforms through use effective prompt engineering with AI tools (chatgpt).
5. optimise organic website traffic generation and conversion through SEO and CX techniques.
6. set up online business commerce assets through WordPress website development and e-marketplace onboarding.
Entry Requirements
Basic IT Literacy