Omnichannel Content Marketing and Leads Generation [Classroom Facilitated, Asynchronous E-Learning]
About This Course
Master the art of building a powerful Owned Media Strategy that generates consistent, high-quality leads and maximizes conversions. This course equips you with the skills to effectively manage sales channels while exploring affiliate marketing programs that broaden your reach.
You'll delve into Inbound Marketing by creating quality, customer-centric content—ranging from blogs and videos to eBooks and social media posts—that attracts and engages prospects throughout the purchase funnel. Learn to formulate, execute, and evaluate strategic social media marketing plans that foster strong relationships and uncover innovative marketing opportunities.
Additionally, you’ll develop robust content marketing strategies that not only boost visibility but also enhance engagement across platforms. By the end of this course, you will be well-prepared to drive cost-efficient leads and increase sales, significantly strengthening your business acumen and career prospects in the competitive digital landscape. Join us to transform your approach to content marketing and lead generation.
What You'll Learn
1. utilise Key Owned Media Channels optimally through understanding their respective roles and value in the Customer Acquisition Strategy.
2. drive quality organic Customer Acquisition through the development of an effective Owned Media Funnel Strategy, leveraging Inbound Marketing techniques.
3. determine the right SEO-driven Content Strategyby analyzing Data insights, understanding SEO concepts, and applying targeted Content Marketing Strategies to attract and engage your audience.
4. develop Content that improves Engagement Rates by applying Content Development Strategies combined with audience segmentation and media optimization based on data-driven insights.
5. improve the rate of Sales Conversions through applying a User Journey that effectively guides an enhanced User Experience.
Entry Requirements
Secondary Level & Basic IT Literacy