Enterprise Leadership for Transformation: Module 2 - Brand Building and Communications (ELT)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025052272
S$650
Original: S$1,300
Save S$650
About This Course
Branding can be seen from an organisational perspective or at the product level. Both aspects of branding are critical to address as the Small and Medium Enterprise (SME) grows. To scale its business, not only does the SME need to build a strong organisational brand, but it needs to consider creating a portfolio of brands at the product level to ensure that the risk of growth is managed.
What You'll Learn
At the end of the workshop, participants will be able to:
- Understand the importance of building a strong organisational brand.
- Appreciate the ways to build brand equity.
- Develop brand architecture to achieve sustainable growth.
- Recognise the risk of achieving growth when using the brand of the existing business.
- Build a strong organisation brand to prepare for the growth of the portfolio of brands
- Understand the customer journey & unique value proposition of the portfolio of products/services
- Understand the importance of building a strong organisational brand.
- Appreciate the ways to build brand equity.
- Develop brand architecture to achieve sustainable growth.
- Recognise the risk of achieving growth when using the brand of the existing business.
- Build a strong organisation brand to prepare for the growth of the portfolio of brands
- Understand the customer journey & unique value proposition of the portfolio of products/services
Entry Requirements
Founders, Owners or Successors of current business
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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