Closing Sales with Empathy-Driven People-Focused Selling
About This Course
This course empowers participants with empathy-driven and people-focused selling techniques designed to build trust, understand customer needs, and close sales effectively. Participants will explore methods to analyze customer preferences and develop tailored recommendations. Advanced upselling and cross-selling strategies will also be covered to enhance sales outcomes while addressing customer challenges through problem-solving techniques.
The course further delves into effective follow-up processes to improve customer engagement and retention. Participants will also master objection-handling techniques, the psychology behind buyer decisions, and methods for evaluating the sales closure process with key metrics. By the end of the program, learners will be equipped to lead sales processes that are empathetic, impactful, and aligned with long-term customer relationships.
What You'll Learn
LO1: Develop recommendation guidelines based on customer preferences and needs.
LO2: Develop upselling and cross-selling techniques to enhance sales closure.
LO3: Develop sales follow-up processes to improve customer engagement.
LO4: Develop evaluation metrics for the sales closure process to measure performance.
Course Outline:
Topic 1: Foundations of Selling
• Selling Mindset
• Sales Strategy
• Understanding Buyer Psychology
• Building Trust & Rapport
• Discovery Process
Topic 2: Selling Techniques & Problem-Solving
• Sales Methods
• Sales Tactics
Topic 3: Closing the Sale
• Closing Techniques
• Common Challenges
Topic 4: Handling Objections & Rejections
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience