Creative Storytelling (Director) (Classroom and Synchronous E-Learning)
About This Course
This course provides an overview of directing the creative storytelling process to create compelling audience experiences. Participants will explore techniques for engaging audiences, including experiential storytelling and the use of visual and aural media to advance narratives. Emphasis is placed on understanding trends, themes, and audience insights across various platforms. Technologies enabling cross-media and nonlinear storytelling will also be covered.
Participants will learn to define overarching visions guiding storyline development, refine characters to enhance audience appeal, and adapt narratives to address creative and technical challenges. The module fosters collaboration with creative teams to ensure the delivery of impactful outcomes tailored to audience preferences. Additionally, participants will evaluate proposed story changes to optimise audience engagement through suitable mediums.
What You'll Learn
- Define the overarching vision for storyline development
- Develop compelling stories that suit audience tastes and convey complex themes using new techniques and technologies
- Refine characters to enhance audience appeal
- Modify storylines to resolve creative and technical issues during production
- Evaluate the impact of story changes on the intended audience for greater appeal
- Collaborate with creative teams to facilitate processes and deliver desired outcomes
- Recommend suitable mediums to increase audience engagement
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: Mature candidates (≥30 years old with 8 years of work experience); and/or At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course