Entrepreneurship - From Idea to Reality
About This Course
This module is intended to equip participants to think about being future entrepreneurs through applicable knowledge to increase the success in launching and commercializing new start-up ideas. The module will utilize product/service validation tools to provide practical ways to build product/service concepts and translate them into actual product/service builds. It will teach participants how to systematically approach ideation, develop a product/service concept and value proposition and conduct customer validation.
Participants will dive into the ideation process for new business ventures or to expanding existing products/services. Through the utilization of tools, case studies, break out groups and specific assignments participants will learn to:
1. Take a case study based a product/service concept and define its value proposition
2. Identify customer segments for the product/service concept
3. Develop the product/service concept
4. Validate the product/service concept through customer interviews and data analysis
What You'll Learn
- Define their new business idea
- Identify the customer base for their new business and its value proposition
Entry Requirements
At least a polytechnic diploma (or equivalent)