Certificate in Digital Content Marketing (Part B)

Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2025052857
S$4,140

About This Course

The Specialist Diploma in Digital Content Marketing (SD-DCM) focuses on digital content strategy and digital content creation that is applied in the areas of digital content marketing. It equips participants with equivalent roles such as Marketing Executive and Community Development Executive with the knowledge and skills required to undertake new roles that include marketing and content creation in the digital industries.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the Specialist Diploma in Digital Content Marketing (SD-DCM) is a 12-month programme (upon approval of proposed change) designed to deepen the skills and knowledge of participants in DCM through structured institutional-based learning. Thereafter, they may continue with another one module with SUSS, while enrolled as a part-time undergraduate with SUSS, to lead to a SUSS Minor in Digital Content Marketing.

What You'll Learn

The modules equip participants with practical skills in digital content creation and marketing. The Digital Video Content Creation module focuses on storytelling, video production, and editing techniques, providing hands-on experience with professional equipment and AI tools. The Digital Content Development module offers a broader approach, teaching participants how to create and manage various forms of digital content, leveraging AI tools to enhance online presence and generate leads.

Entry Requirements

The applicant shall be a graduate of a relevant media & communication, business/marketing, design or Infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also opened to SUSS participants and the public.

Recognition of Prior Learning: Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test.

Course Details

Duration 100 hours
Language English
Training Commitment Part Time
Total Enrolled New course
Back to All Courses
Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

More Courses from SINGAPORE POLYTECHNIC

This comprehensive short course designed to introduce participants to the fundamentals of motion gra...
Duration 16 hours
Fee After Subsidy S$258
Adobe Illustrator Fundamentals: Building Professional Designs with AI and Illustrations is a short c...
Duration 16 hours
Fee After Subsidy S$258
Graphics Design using Adobe Photoshop is a short course to designing graphics using Adobe Photoshop....
Duration 16 hours
Fee After Subsidy S$258