Internationalisation Series: Chengdu's Evolving Food and Beverage (F&B) Industry - Harnessing Innovation, Technology and Supply Chain Efficiency for Growth

About This Course

As one of the largest and most dynamic markets in the world, China's food and beverage (F&B) landscape presents unique opportunities and challenges for industry professionals, driven by evolving consumer preferences, technological advancements, and a rich culinary heritage. Chengdu, renowned for its bold flavors and vibrant culinary culture, serves as an ideal backdrop for exploring innovative business strategies and practices. The intersection of a century-long culinary heritage and innovative practices offers exciting opportunities for creativity and growth. Through this course, participants will learn effective management processes specifically designed for F&B establishments, with an emphasis on innovative approaches. Key aspects of customisation and product development, along with strategies for establishing and managing efficient supply chains, will also be addressed. Insights into utilising technology in catering operations and large-scale kitchen environments will further enhance their understanding. Additionally, participants will explore branding strategies for local specialty restaurants, particularly in the context of Chengdu and Sichuan cuisine. It will then extend to the positioning and development of high-end F&B brands, highlighting the importance of balancing innovation with traditional techniques. By combining theoretical knowledge with practical experience, participants will be well-equipped to thrive in the rapidly changing F&B landscape.