Internationalisation Series: New York Retail Excellence - Driving Innovation, Customer Loyalty and Engagement
About This Course
As one of the world's retail capitals, New York offers a unique backdrop for exploring the evolving landscape of customer engagement and experience. In today’s fast-paced market, where consumer expectations are continually shifting, it is imperative for retail businesses to not only adapt but also innovate in order to thrive. This programme is designed for retail professionals eager to deepen their understanding of what drives customer loyalty and engagement. Participants will benefit from a comprehensive curriculum that combines expert insights from leading retailers with practical, real-world applications. Additionally, they will have the opportunity to visit some of New York’s most innovative retail spaces. These site visits will provide invaluable insights into how successful retailers are redefining the shopping experience, utilising cutting-edge technologies, and implementing best practices in customer engagement. By the end of the programme, participants will be equipped with actionable strategies and fresh perspectives to create memorable retail experiences that not only attract customers but also foster long-term loyalty in a competitive marketplace.
What You'll Learn
• Understand the retail revolution and the current challenges facing the industry
• Ensure their retail business remains relevant by delivering optimal customer experiences
• Understand how innovative retail concepts, such as pop-up stores and experiential storefronts, are used to enhance customer engagement and drive brand reinvention in competitive urban environments
• Utilise merchandise and technology innovations to create engaging shopping environments
• Explore how iconic retailers leverage innovative store designs, merchandising strategies, and sustainable practices to enhance customer engagement and brand positioning in a competitive global market
• Learn how a heritage brand implement sustainability and ethical retail through new business models
Entry Requirements
NIL