Internationalisation Series: Driving Global Impact through Innovation in Seattle
About This Course
At the end of the 5-day programme, participants will be able to:
• Examine the business models and growth strategies of leading companies like Amazon and Microsoft, investigate the retail strategies of Nordstrom and Costco, and explore the aerospace sector with a focus on Boeing's influence and innovation
• Discover how Seattle fosters innovation and technology through its tech ecosystem
• Explore the cultural influence of Seattle-based coffee companies like Starbucks, Seattle’s Best Coffee, and Tully’s, while analysing their branding, marketing strategies, and customer experience that contribute to their international success
• Identify the key success factors, including innovation, adaptability, and cultural understanding, that have enabled Seattle companies to expand internationally through case studies
• Identify opportunities for international partnerships and collaborations with Seattle-based firms
• Develop strategies for engaging with Seattle's business community for internationalisation efforts
What You'll Learn
This programme offers a unique opportunity to understand how Seattle-based companies have redefined global standards through sustainability, ethical practices, and strategic branding. Learn how local coffee brands like Starbucks and Seattle’s Best Coffee reshaped global coffee culture with exceptional customer experiences and powerful branding strategies. Explore how strong local networks and collaborations fuel groundbreaking innovations and drive impactful global partnerships. Designed for forward-thinking professionals, this programme offers a comprehensive look into Seattle’s dynamic industries, equipping participants with actionable insights to enhance their leadership and drive international success. From sustainability to innovation and cultural influence, experience firsthand what makes Seattle a model for global business excellence.
Entry Requirements
Nil