Consumer Behaviour in the Digital Era
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2025052955
S$315
Original: S$1,050
Save S$735
About This Course
Learn to thrive in today’s dynamic marketplace with our course on consumer engagement. This program is designed to equip executives with strategies and insights to captivate and retain customers in the digital era.
Analyse how digital advancements shape purchasing decisions and discover techniques to predict and influence consumer actions.
Map out the customer journey from awareness to loyalty, and resonate with your audience at every touchpoint.
Build and nurture vibrant brand communities that foster deep connections with your customers. Explore strategies to encourage active participation and advocacy within your community.
What You'll Learn
By the end of this course, participants will be able to:
- Develop strategies to influence purchasing decisions in the digital world.
- Create compelling content that engages and converts prospects.
- Encourage active participation and advocacy within the target community.
- Develop strategies to influence purchasing decisions in the digital world.
- Create compelling content that engages and converts prospects.
- Encourage active participation and advocacy within the target community.
Entry Requirements
At least a polytechnic diploma (or equivalent)
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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