Sustainability in eCommerce [Classroom Facilitated, Asynchronous E-Learning]
About This Course
This course equips independent business owners and entrepreneurs with essential tools to create eco-friendly, sustainable eCommerce practices. Learn how to lead the development of your business strategy, define focus areas, and establish policies and practices that support sustainability and investment goals. Through hands-on training, you’ll discover how to attract loyal customers by leveraging inbound marketing techniques—like SEO, social media, and content creation—and integrating sustainability into your business operations. Gain the skills to build a customer-centric, eco-conscious brand that stands out in today’s retail landscape. Join us to enhance your career potential and make a positive impact, driving success and sustainability in the eCommerce industry.
What You'll Learn
1. develop and manage eCommerce initiatives that align with both organizational goals and eco-conscious consumer expectations.
2. utilize customer-centered content—across blogs, social media, SEO, and more—to build a loyal customer base throughout the purchase journey.
3. apply best practices in sustainability for eCommerce, from sourcing eco-friendly materials to adopting green operational standards.
4. craft and communicate your brand’s sustainability commitment, cultivating a customer base that values environmental responsibility.
Entry Requirements
Basic English Proficiency and Digital Literacy