Diploma in Digital Media and Communication

About This Course

The following is the list of graduate outcomes for the Diploma in Digital Media and Communication
• Explain the working relationship between media and businesses;
• Analyse and understand audience consumption patterns across media platforms;
• Analyse and use data to gain insights and develop ideas;
• Apply oral and written communication skills to present information with clarity, coherence and consistency;
• Produce content in different formats (text, video, sound, and visuals) for various media platforms to engage target audience in a sustained manner;
• Produce a story demonstrating information gathering, interviewing skills and effective writing;
• Plan, execute and evaluate an integrated communications campaign
• Apply the sustainability communications planning process and principles to develop sound communication strategy and plan for a business’ sustainability efforts
• Demonstrate the professional and ethical behaviour expected of a communication professional; and
• Develop innovative and entrepreneurial mindset in communication and media.