Digital Content Creation and Management
About This Course
Audiences today seek content from multiple platforms and media professionals must learn to communicate through and across these platforms. This module introduces students to concepts and techniques that enables them to write and create content catered to online audiences on digital media platforms.
Students will be guided on how to strategically integrate digital media tools in the content creation process as well as to employ digital media tools to drive traffic and attract readers. Students will also learn how, through design and storytelling, digital media platforms can be used to create targeted messaging that deliver multiplied and measurable results. They will gain hands on experience designing news content as well as communication strategies for major digital platforms including web, social media and mobile apps.
What You'll Learn
Entry Requirements
'O' Levels
• At least three (3) ‘O’ Level passes in the following subjects:
English Language (EL1 or EL2) Grade 1 – 7
Mathematics Grade 1 – 6
One (1) relevant subject Grade 1 – 6
• and at least one (1) year relevant work experience
Higher Nitec
• GPA ≥ 2.0
OR
• GPA ≥ 1.5 AND at least one (1) year relevant work experience
Nitec
• GPA ≥ 3.5
OR
• GPA ≥ 3.0 AND at least one (1) year relevant work experience
Higher Nitec in Technology/ Services
• GPA ≥ 2.0 AND at least one (1) year relevant work experience
Nitec in Technology/ Services
• GPA ≥ 3.5 AND at least one (1) year relevant work experience
Workforce Skills Qualifications (WSQ)
• Relevant WSQ Advanced Certificate (or higher) AND at least one (1) year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA