Customer Behaviour Analysis L4
About This Course
This course includes analysing customer profiles, cultural aspects, and purchasing behaviour, while also developing the ability to manage customer-centric research programs and evaluate organisational responsiveness to consumer demand.
At an individual level, this course is able to equip learner with the knowledge and ability to manage activities to carry out customer behaviour analysis and present findings and recommendations pertaining to possible changes in marketing activities to influence target consumers.
At an organisation level, this course is able to help the organisation devise customer behaviour analysis tools and approaches and perform analysis on information pertaining to customer behaviours.
What You'll Learn
2. Analyse customer purchasing journeys and key influencing factors that integrates economic and industry trends.
3. Assess organisational readiness to adapt to evolving consumer demands based on the behaviour and analysis outcome.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.