Build Online Traffic and Sales with Content Commerce
About This Course
This course will equip learners with the knowledge and skills to effectively drive the effective adoption of content commerce on social media platforms. Learners will learn to set a content commerce strategy and goals for a content commerce campaign, create and manage short video content catered to their target audiences on their chosen social media platforms. The course will also cover how to leverage popular generative AI tools to support them in their content creation and curation efforts.
What You'll Learn
• LO1. Recommend a cohesive content marketing strategy with original content ideas
• LO2. Prepare a brand-specific content commerce plan to drive a content commerce campaign
• LO3. Create and articulate content ideas aligned with the organisation’s overarching content marketing plan
• LO4. Create short-form videos for use in content commerce collaboratively.
Entry Requirements
Entry Requirements
- 1 years of working experience in any sector; and
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
- Proficient with the use of a Windows Laptop or Macbook
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in supervisory roles, subject to the MR’s approval.