Brand Building and Protection in the Digital Economy and Artificial Intelligence (AI) era
Training Provider: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
Course Reference: TGS-2025053596
S$750
Original: S$2,500
Save S$1,750
About This Course
This course equips senior executives and board directors with the knowledge on creation of shareholder and stakeholder value of brands, such as corporate purpose, enterprise strategy and intangible asset creation. Participants will also learn strategies and good practices in brand management: risks and opportunities, brand protection, brand governance.
What You'll Learn
a. Understand what it takes to build good brands
b. How to create the right approach on building and protecting the brand as a key asset
c. Key strategic questions to ask on brand building and protection especially at the leadership level
b. How to create the right approach on building and protecting the brand as a key asset
c. Key strategic questions to ask on brand building and protection especially at the leadership level
Entry Requirements
a. Relevant working experience
b. Multinational Corporation (MNC) / Corporate experience
C. Basic IT knowledge
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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