Content Development and Strategising with Generative AI: Supercharge Your Online Conversions
About This Course
In today's fast-paced digital world, content is king. This course empowers you to master the art of crafting compelling content that drives results. Learn to leverage the power of Generative AI to conduct insightful audience research, brainstorm innovative content ideas, and determine the most effective content formats for your target audience. You'll gain hands-on experience generating high-quality content with AI tools, from initial concepts to polished deliverables. Finally, we'll delve into the crucial aspects of content management and tracking, enabling you to measure success, refine your strategies, and achieve sustainable growth.
What You'll Learn
- LO1. Conduct research to identify suitable user engagement tactics with Generative AI Tools
- LO2. Determine content strategy, coverage and focus that caters to both the brand value and target audience’s passion points
- LO3. Select the appropriate content formats for different target audiences and messaging with the aid of content strategy tools and frameworks
- LO4. Brainstorm and articulate targeted content ideas, schedules, and plans in collaboration with stakeholders
- LO5. Select and apply content creation frameworks and methods to generate and structure content with the help of Generative AI tools
- LO6. Track and manage published content across multiple channels for continuous improvement
Entry Requirements
Entry Requirements
- 2 years of working experience in any sector; and
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
- Proficient with the use of a Windows Laptop or Macbook
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in supervisory roles, subject to the MR’s approval.