Google Analytics (GA4) With Google Tag Manager (GTM) [Classroom Facilitated, Asynchronous E-Learning]
About This Course
Analytics is the critical link between data and insights, driving competitive success, marketing, and business ROIs. With Google sunsetting Universal Analytics (UA) in 2023, it's essential to transition to Google Analytics 4 (GA4), which offers predictive insights, deeper integration with Google Ads, cross-device measurement, data-driven attribution, and machine-learning models.
In this class, you will learn how to leverage GA4 to drive optimal website and campaign performance. Understand how GA4 differs from UA, and gain detailed insights into the setup, features, and functions of GA4. Learn to interpret various analytic reports and their value.
This course will equip you with skills in business insights, enabling you to define and operationalize business metrics and hypotheses for data analytics. You'll also learn to present data using infographics and data visualization techniques, making insights easily accessible. Additionally, you'll develop skills in information gathering and analysis to obtain valuable business insights.
Whether you're a performance growth marketer or new to analytics, this course will provide you with the knowledge and skills to utilize one of the most powerful digital and analytics tools. These competencies are crucial for the retail industry, enhancing your career development and driving business growth.
What You'll Learn
1. set up and structure a web property using GA4’s reporting tools and features.
2. identify the correct and relevant data and reports needed by understanding the purpose of the different tools and features of GA4.
3. generate relevant insights from data and reports by understanding the derivative value of the data captured in GA4, using infographics and data visualization techniques to present these insights clearly.
4. optimize website performance by applying insights on user activities and journeys to fine-tune website setup, leveraging business insights to inform these optimizations.
5. optimize campaign performance by understanding user behavior and journeys, identifying related gaps and opportunities, and using data-driven strategies to enhance campaign effectiveness.
6. prepare to take the Google Analytics Certification assessment by understanding how GA4 works, knowing the purpose and function of its tools and features, and having the skills to generate data and reports, supported by a strong foundation in business insights.
Entry Requirements
Basic English Proficiency and Digital Literacy. Numerically inclined.