Visual Merchandising: The Power of Visual Narratives [Classroom Facilitated, Asynchronous E-Learning]
About This Course
In today’s competitive retail landscape, where customer expectations are higher than ever, visual storytelling has become a vital tool for attracting and retaining shoppers. Consumers are drawn to engaging, immersive store experiences that resonate with their lifestyle and values.
The Power of Storyboard in Visual Merchandising, empowers retail professionals to design visually compelling storyboards that captivate customers, align with brand identity, and bring themes to life.
Through practical exercises, participants will discover how to integrate phygital (physical and digital) elements into displays, optimise productivity, and reduce costs. Gain essential skills for creating seamless customer experiences that drive revenue—elevating your retail space and advancing your career!
What You'll Learn
1. construct visual merchandising storyboards that effectively convey brand themes, trends, and thematic stories to enhance customer engagement.
2. analyse and compile information from multiple channels to manage communication across customer touchpoints, creating a consistent and enjoyable shopping experience.
3. incorporate both physical and digital (phygital) elements into merchandising displays, bringing stories to life and increasing interaction with customers.
Entry Requirements
Basic English Proficiency and Digital Literacy