BA (HONS) MUSIC BUSINESS
About This Course
Flexible and tailored learning: Pursue your individual interests and pathway through a highly flexible offering of elective modules.
Shape the future: Engage with cutting edge technology to be at the forefront of the evolving music industry.
Industry engagement: Learn hands-on from industry partners through professional development activities and internships.
Cross-collaboration: Work in teams and across disciplines (designers, musicians, performers and audio engineers) and develop your communication and collaborative skills.
What You'll Learn
The BA (Hons) Music Business programme trains you to lead and thrive in the exciting and transformative global music industry. Its curriculum transcends borders � exploring the local, regional and international commercial music scene. Through a unique structure of flexible elective modules, you can tailor your studies to specialise in music marketing, artist management, data and revenue models or music production.
With AI, technology and data rapidly transforming the music scene, learn to navigate the complexities of the music industry by guiding artistes through career development, financial management and strategic decision-making on the local, regional and international stage.
The programme will enable you to build your business acumen alongside a deep knowledge of music cultures and production. It will develop your technical expertise to collaborate with musicians from diverse backgrounds in the digital and physical space, as well as contribute to the global soundscape. Hone your marketing skills to promote artistes and music industries by developing targeted campaigns and leveraging the power of social media and online platforms to connect their music with fans worldwide.
You will work on collaborative projects with artistes, musicians, designers and performers to gain experience in the allied industries of the music ecosystem. Learn from industry professionals including managers, marketing executives and record label representatives to glean insights into the local, regional and international music scene. Participate in real-world projects for music organisations, festivals and labels, to acquire hands-on experience and build your professional network. Through internships, you will transition into the professional industry with music companies and organisations.
For more information, please visit our website.
Entry Requirements
The qualifications listed below are common entry qualifications submitted by applicants.
- Singapore-Cambridge GCE �A� level with minimum �Pass� in two subjects at A-Level/H2 Level and General Paper
- Local Polytechnic Diploma
- International Baccalaureate (IB) Diploma
For more information, please visit our website.