Innovative Strategies for Small and Medium Enterprises (SMEs) to go global with Amazon
About This Course
More than 60% of sales in Amazon’s store are from independent sellers, and almost all of those are small and medium-sized enterprises.
Developed in collaboration with Amazon, this course empowers Small and Medium Enterprises (SME) owners and entrepreneurs to expand regionally on Amazon.com. Participants will gain a comprehensive understanding of selling on Amazon, covering key topics such as international selling requirements, product sourcing, brand registry, and fulfilment options.
With insights from the Amazon Global Selling team, participants will learn about Amazon’s rules and policies, acquiring invaluable skills to navigate cross-border e-commerce.
By the end of the course, participants will be equipped with the knowledge to make informed decisions and drive growth on Amazon.com.
What You'll Learn
1. Understand trends in the United States of America (USA) and explore global selling on Amazon
2. Understand the general requirements for selling products internationally
3. Discover the critical steps involved in sourcing & selecting products, calculating return on investment (ROI) and pricing, logistics and brand protection to successfully sell on Amazon
4. Develop a comprehensive global selling strategy that incorporates aspects such as market research, localisation, and international shopping trends.
5. Create an omnichannel plan to integrate Amazon with other sales channels, to drive business growth
Entry Requirements
Nil