Digital Product Strategy
About This Course
Building a successful digital product is more than just designing it, putting in the latest technology and putting it on the right platforms. The journey to develop a successful digital product strategy involves researching the market, the competition, conversing with your potential customers to formulate a sustainable market positioning, and a sustainable product business model. The long term messaging and marketing that comes out from that sustainable strategy will help you launch an amazing digital product that people loved to use.
What You'll Learn
Understand the challenges of the digital product ecosystem that the product manager operates in.
Acquire key skills to develop a strategy for the entire digital product lifecycle—from strategy to development, launch, growth, and exit.
Demonstrate these understandings and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment.
Entry Requirements
Participants need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness. Participants with some work experience in project or product areas who are keen to transit to a strategic role would benefit most from the course.