Data-Driven Customer Journey Mapping
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025054933
S$720
Original: S$2,400
Save S$1,680
About This Course
Explore the end-to-end customer journey with this course, using data-driven insights to map user interactions.
Learn to identify pain points, develop journey blueprints, and optimise experiences using industry best practices and real-world frameworks. Gain practical tools for creating frictionless, value-driven customer journeys.
What You'll Learn
At the end of this 2-day course, participants will be able to:
• Utilise customer journey mapping methodologies to visualise and diagnose user pain points
• Implement data analytics to measure customer satisfaction and improve key interaction moments
• Apply frameworks (e.g., Nielsen Norman Group) to create seamless multi-channel experiences
• Develop actionable strategies for continuous optimisation of the customer lifecycle
• Utilise customer journey mapping methodologies to visualise and diagnose user pain points
• Implement data analytics to measure customer satisfaction and improve key interaction moments
• Apply frameworks (e.g., Nielsen Norman Group) to create seamless multi-channel experiences
• Develop actionable strategies for continuous optimisation of the customer lifecycle
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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