Design Thinking for Sales and Marketing Innovation
About This Course
Design Thinking for Sales and Marketing Innovation offers a transformative approach to solving complex customer challenges through creative problem-solving methodologies. The course teaches you to analyse customer needs using empathy mapping and journey visualisation to identify unstated expectations and improvement opportunities.
You'll learn to develop effective market segmentation strategies through collaborative workshops and persona creation, helping you identify strategic opportunities within targeted segments. These skills enable you to deliver compelling market segmentation frameworks that align with organisational criteria.
Through design thinking, you'll evaluate consumer and organisational buying behaviours by applying empathy-driven research methods. You'll create comprehensive target market profiles that support business strategies and reveal innovation opportunities through gap analysis.
The course explores how to develop distinctive positioning strategies using ideation techniques and competitive landscape mapping. You'll learn to create innovative customer engagement models and sales narratives that leverage your competitive advantages in the marketplace.
Finally, you'll discover how design thinking can transform partnership development through co-creation workshops and proposal frameworks. By the end of this course, you'll be equipped to identify and approach specific prospects or partners, producing strategic development plans that create valuable organisational opportunities.
What You'll Learn
You'll learn to develop creative solutions that directly address identified customer needs and create compelling value propositions. The course teaches market segmentation through collaborative workshops and persona development to identify untapped opportunities.
You'll explore buying behaviour patterns using research methods that uncover emotional drivers behind purchasing decisions. This knowledge enables you to create detailed target profiles across multiple touchpoints.
You'll gain skills in developing distinctive positioning strategies through ideation techniques and competitive landscape analysis.
Throughout, you'll apply practical design thinking tools to real-world sales and marketing challenges, creating innovative approaches that deliver measurable results.
Learning Outcomes:
LO1: Analyse customer needs and expectations using design thinking methodologies to create innovative solutions that address identified pain points, producing a customer needs analysis report.
LO2: Organize market segmentation using design thinking approaches to identify strategic opportunities within defined segments, delivering a market segmentation framework document.
LO3: Evaluate consumer and organizational buying behaviour through design thinking to profile target market segments, producing a comprehensive target market profile document.
LO4: Analyse customer requirements and competitive environments to identify positioning options, creating a design thinking-based competitive positioning strategy document.
LO5: Identify specific prospects or partners using design thinking methodologies to develop organizational opportunities, producing a strategic partnership development plan.
Entry Requirements
• 21 years and above
• At least one month work experience in a sales capacity
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
• At least a diploma or equivalent