Marketing Analytics (Classroom and Asynchronous e-learning)
About This Course
This course equips learners with the essential data analytics skills to uncover innovative marketing insights from business operational data and develop new solutions for marketing decisions. Learners will explore social media listening, Big Data analytic tools for social interactions, and deriving insights from social media activities. They will be exposed to various data modelling techniques, allowing them to derive useful predictions such as pricing, consumer trend analysis, and the likes, using real-life business data.
As this micro-credential course is only offered in the FlexiMasters in Strategic Marketing for Business Growth programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Develop social media listening plans.
2. Develop competitive and branding insights from social data.
3. Process the collected data - primarily structured - using methods involving supervised learning to derive insights about the sources and people who generated that data.
4. Analyse unstructured data using data mining tools - primarily textual comments - for sentiments expressed in them.
5. Describe the application of business analytics tools for marketing.
6. Identify the use of the common tools available for data analytics.
Entry Requirements
While no pre-requisites are needed to enrol in the course, learners without qualifications in Marketing or in closely related fields, may find the course contents challenging.