Paid Search Engine Marketing - SEM (SF - Manager) [Synchronous E-learning]
About This Course
Upon completion of the course, participants will:
- Comprehend the fundamental concepts and best practices for Google Search and Display Network advertising
- Develop skills to effectively advertise products and services online through Google Search
- Learn to plan and target Google Display Network (GDN) campaigns strategically
- Acquire techniques to optimise and refine GDN campaigns for better performance
- Implement conversion tracking and remarketing strategies to enhance ad campaign value
- Gain proficiency in measuring and analysing performance across Google Ads Search and Display advertising campaigns
What You'll Learn
The module covers the following areas:
- Inbound marketing strategies, search engine dynamics, and the customer journey to conversion
- Digital marketing fundamentals and an overview of the Google Ads platform
- Setting up and managing search and display campaigns
- Utilising the Google Display Network effectively for advertising
- Measuring campaign performance and implementing optimisation techniques
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy; and
- With at least 3 years supervisory/managerial working experience in retail or Professional / Managerial / Management Executive (PME) position in non-retail sector