Social Media Marketing (SF - Manager) [Synchronous E-Learning]
About This Course
In this module, participants will learn the factors to evaluate potential, suitable and feasible social media marketing opportunities. They will learn about the mindset and thought process in seeking new ways of utilising social media channels, and monitor the effectiveness of social media marketing for the organisation. Participants will be able to draw up a social media marketing strategy best suited to the objectives of the organisation to reach out to new consumers and to continually engage current customers.
What You'll Learn
- Evaluate usage of social media and its potential impact on the organisation
- Evaluate potential and suitability of social media marketing opportunities
- Determine the feasibility of using different types of social media platforms
- Establish social media marketing objectives
- Develop plans for social marketing campaign
- Monitor outcome of social media marketing to review effectiveness
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy
For E-Learning classes at SIRS, participants must have the following:
•Laptop / desktop computer
•Stable WIFI
•Webcam (external or built-in)
•Earpiece / headphone with microphone