Search Engine Optimization - SEO (SF - Manager)
About This Course
This course will equip participants with the skills to formulate comprehensive SEO strategies for their organisation's digital assets and content, and evaluate the effectiveness of these strategies across channels in terms of return on investment. Participants will learn to manage, execute, and monitor SEO campaigns across various platforms, as well as conduct analysis on the performance of these campaigns. The programme covers key SEO topics including fundamentals, keyword research and intent-based optimisation, site architecture and on-page optimisation, technical SEO, off-page strategies, measuring campaign performance, and structuring SEO projects.
By the end of the course, participants will be able to enhance their organisation's online visibility and search engine rankings through the application of these holistic SEO capabilities.
What You'll Learn
• Learn how to develop a comprehensive organic traffic strategy that will stand the test of time
• Evaluate SEO and internet marketing strategies of a website
• Be able to optimise on-page content with the right keywords and page structure
• Understand what a good URL structure is and how you can influence crawl behaviour
• Easily create XML sitemaps to help you better understand content and index rates
• Be skilled at marking up your content with structured data so search engines can extract entities
• Be able to decide on the right domain strategy, URL structure, content and keywords while working across multiple countries
• Learn all about backlink management and link building
• Monitor Google Analytics dashboards and reports to evaluate SEO performance
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy