Customer Experience: Optimising the Omnichannel Customer Engagement [Classroom Facilitated, Asynchronous E-Learning]
About This Course
In today's digital world, delivering an exceptional customer experience is crucial for retaining loyal customers and driving repeat business. Customers now have access to multiple communication platforms, making them more informed and demanding in their expectations. To stay ahead of the competition, businesses must continuously innovate and provide excellent digital customer experiences.
This course will teach you how to enhance digital customer experience to drive growth. Developing a deep understanding of customer knowledge and behavior from various touchpoints. Gain skills in customer experience management by compiling and analyzing information gathered through multiple channels, ensuring consistent and pleasant interactions across all customer touchpoints.
By mastering these competencies, you will be able to surprise and delight your customers, fostering loyalty and driving business growth. These skills are particularly relevant to the retail industry, enhancing your career development and positioning you as a leader in digital customer experience management.
What You'll Learn
1. analyze factors that impact customer experience from various touchpoints.
2. identify key components of a customer journey map and recognize gaps in the customer experience.
3. innovate customer experience by applying strategies to enhance customer experience and generate competitive advantage.
Entry Requirements
Basic English Proficiency and Digital Literacy