Building Trust and Long-term Relationships
About This Course
This course focuses on building customer loyalty and long-term relationships through strategic customer engagement practices. Learners will gain practical knowledge in designing bespoke loyalty programmes, leveraging CRM-driven insights, and applying ethical practices to deepen trust and brand affinity. It empowers professionals with actionable strategies to deliver meaningful customer experiences and sustain client retention.
Through interactive learning and real-world scenarios, participants will acquire competencies in loyalty planning, data-driven customer engagement, and trust-based relationship management—skills that are increasingly critical in today’s competitive retail and service environments.
Ideal for client-facing professionals in sales, service, or marketing related roles, this course supports job upgrading by enhancing strategic customer management capabilities, ultimately driving repeat business and brand loyalty.
What You'll Learn
The course syllabus covers three key areas:
(1) Designing and implementing customer loyalty programmes using exclusive engagement strategies,
(2) Leveraging CRM-driven insights for predictive client needs and personalised follow-ups, and
(3) Deepening trust through ethical practices and meaningful client interactions.
Designed for professionals in sales, marketing, customer service, and business development, this course strengthens your ability to build sustained customer relationships that drive retention, repeat business, and brand advocacy.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.