Breakthrough to High Performance Marketing: Fame, Feeling, Fluency
About This Course
In this course, you will gain the skills to define and develop a meaningful brand and marketing approach that connects deeply with customers. You will learn how to identify brand values, culture, and personality, and how these elements influence both brand identity and customer loyalty. Through practical marketing tools and branding models, you will discover how to establish your current brand position, articulate a unique selling point (USP), and align your branding and marketing efforts with target market profiles.
You will also learn to develop cohesive brand guidelines and execute brand activation campaigns that are both strategically sound and emotionally resonant. Finally, you will gain the ability to measure your branding and marketing effectiveness using brand equity and performance metrics helping you evaluate whether your campaigns are successfully driving awareness, trust, and long-term brand value.
What You'll Learn
The course blends marketing theory with hands-on branding activities such as brand audits, identity development, and campaign planning. Learners will leave with a clear understanding of how to craft compelling brand messages, maintain consistency across marketing channels, and manage their brand’s performance using real-world metrics. Whether you are managing a corporate brand or launching a personal one, this course equips you with the marketing strategy and structure needed for long-term brand success.
Entry Requirements
1. A WPLN level 5 or equivalent
2. Basic knowledge of how to use a smartphone
3. Basic knowledge of how to use a computer word processor (MS Word) and email
4. Basic knowledge of how to surf the internet using a web browser