Build A Creative Digital Brand Campaign
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2025056382
S$950
Original: S$1,900
Save S$950
About This Course
At the end of this course, learners will be able to:
• create a Digital Brand Strategy by applying a Strategic Brand Framework in e-commerce management
• acquire imaginative visual methods to create a Digital Visual Ad Campaign in content management
• learn the methods of generating creative headlines for a Digital Copywriting Campaign in content management
• apply a Brand Storytelling Framework for a compelling Brand Story
What You'll Learn
Every brand is a story, a personality and a culture that has to be shaped and continually communicated along a moving stream of changing customer behaviour, demographics, demands and trends in content management. This e-commerce management course unpacks creative branding strategies, frameworks as well as digital design and communication tools such as Lumen5 and Canva to strengthen digital commerce capabilities to improve customer acquisition and retention. The course provides a Digital Brand Development and Creative Communication roadmap with group project opportunities for participants to shape real-world innovative digital visual and content writing; and create bewitching and compelling storytelling campaigns in their digital brand marketing communication.
Entry Requirements
Minimum Diploma required with English language proficiency.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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