Marketing Campaign Management (Level 3) (SF)
About This Course
The objective of the programme is to impart to learners the skills and competencies to execute marketing campaigns based on creative briefs, ensure compliance with budgetary requirements and collaborate with partners closely
What You'll Learn
• Components of operational plans
• Considerations when selecting the marketing mix
• Types of products and/or services to be advertised
• Campaign schedules
• Means of using data gathered from precampaign testing
Entry Requirements
Entry Requirements
- Frontline supervisors in a retail store
- Minimal 21 years of age
- Minimal Primary School education and above
- Minimal at least 2 years of work experience in a service context, in which at least 1 year is in a supervisory capacity
Assumed Skills and Knowledge
Learners are assumed to possess the following prior skills and knowledge
- Be able to apply the requirements relating to Workplace Safety and Health (WSH) Act, Consumer Protection (Fair Trading) Act 2003, Environmental Public Health (Food Hygiene) Regulations (where applicable) and Majlis Ugama Islam Singapura (MUIS) Requirements (where applicable)
- Be able to listen and speak English at a proficiency level equivalent to the ES Workplace Literacy (WPL) Level 4
- Be able to read and write English at a proficiency level equivalent to ES Workplace Literacy (WPL) Level 4
- Be able to use numeracy skills equivalent to the ES Workplace Numeracy (WPN) Level 4