WSQ Social Media Marketing Strategy & Optimisation
About This Course
LO1: Assess need for Social Media and select the right social media marketing channels [DISCOVER]
LO2a): Create detailed customer avatar to determine most suitable social media content types, styles and modes of delivery [DEFINE]
LO2b): Choose right social media content objectives and construct social media content storyboard [DEFINE]
LO3a): Evaluate and consider suitable social media content storytelling tactics and tools [DEVELOP]
LO3b): Plan and sketch content for one long-form and one short-form social media channel [DEVELOP]
LO4: Demonstrate ability to use Facebook Ads Manager to create Ads with right marketing elements [DELIVER]
L05: Analyse and Interpret Social Media Analytics [MEASURE]
L06: Design and Develop Social Media Community Management Plan [MANAGE]
What You'll Learn
From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?
This intensive 2-day Social Media Marketing course provides a realistic hands-on setting for beginners to embark on a Social Media Brand Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to analyse, define, develop and execute their Social Media Marketing and Branding campaigns.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.