WSQ Content Marketing Strategy
About This Course
With the abundance of content available online, there is a growing urgency for brands to understand and integrate content marketing into their existing marketing strategy. Content marketing, when done effectively, helps brands create relevant content that fosters engagement, interaction and community.
This two-day course will cover content marketing strategies that encompass the creation, curation, distribution and optimisation of content across a brand’s various channels (Owned, Shared, Earned, Paid).
This content marketing course threads the line between the art and science of content marketing, enabling creative processes while also tapping into best practices that bring steady returns in the long term.
This course will also teach you how to analyse your customers and competitors, embrace emerging trends in digital content creation, choose the right channels for promoting content, and measure the success of your content marketing efforts.
What You'll Learn
✔ Understand emerging trends in content delivery and Identify the importance and key benefits of content marketing
✔ Understand organisation’s marketing priorities and strategies
✔ Conduct a content marketing audit and align marketing content to business goals, customer personas, and marketing strategy
✔ Understand objectives of a content marketing strategy
✔ Develop content marketing strategies across the consumer journey and associated KPIs
✔ Establish viral and creative content ideas for content marketing
✔ Create a content creation, curation and distribution plan across Owned, Shared, Earned & Paid Channels throughout the customer lifecycle
✔ Understand best practices in content management
✔ Determine appropriate content management systems and platforms
Entry Requirements
Minimum age: 18
Years of working experience: 0
Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
Motivated learners
Able to interact with fellow peers
A minimum level of English proficiency (any of the following):
- GCE ‘O’ level or ‘N’ Level pass in English (at least D7 Grade)
- Level 3 pass in English under Workplace Literacy (WPL)
- Any ITE or Polytechnic full course certification or University Degree
Proficient in spoken English with at least a PSLE certificate or equivalent