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WSQ Search Engine Marketing (SEM) and Display (PPC) Certification Course (Synchronous E-Learning)

Name: WSQ Search Engine Marketing (SEM) and Display (PPC) Certification Course (Synchronous E-Learning)
Price: 495.00 SGD
Rating: 3.5 (2 reviews)

Training Provider: EQUINET ACADEMY PRIVATE LIMITED

Course Reference: TGS-2020513812

S$495

Original: S$990

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About This Course

- Understand how the Google ad auction works, structure of Google Ads account, and future trends
- Set up a Google Ads Search and Display advertising campaign from ground up
- Understand advanced SEM bidding strategies (e.g. Target Search Impression Share, Enhanced CPC, Target CPA, Target ROAS) and advanced Display ad bidding strategies (e.g. Enhanced CPC, Target CPA, Target ROAS, Viewable CPM) and set appropriate daily budget
- Create successful ads that drive clicks and conversions
- Conduct effective and extensive keyword research with Keyword Planner
- Determine appropriate channels and most effective marketing mix to achieve marketing objectives
- Set up remarketing audience lists to re-engage potential and existing customers
- Set up conversion tracking for measuring performance
- Utilise Performance Planner to gauge effectiveness of your advertising spend and refine campaign settings
- Analyze reports and optimize campaigns to maximize return on investment

What You'll Learn

In this 3-day comprehensive and hands-on Google Ads (AdWords) Search (SEM) and Display (PPC) certification course, candidates will learn step by step, how to develop a Google search and display advertising strategy and create campaigns that will effectively generate leads, sales, and web traffic.