WSQ Facebook Marketing and Advertising Course
About This Course
• Develop a Facebook marketing strategy and align it to the business objectives and KPIs
• Create a Facebook Page and interpret Facebook Page insights reports
• Utilise Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free
• Understand various Facebook Advertising objectives (brand awareness, lead generation, conversion) and its impact on the Ad Set and deliverables (Sponsored Newsfeed, Instagram, Audience Network)
• Create a Facebook Advertising campaign, define Ad Set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (Video, Carousel, Single Image ads)
• Set up a Facebook Pixel to measure, optimise, and build custom audiences for advertising campaigns (e.g. retargeting)
• Create and define custom audiences, lookalike audiences, and build core audiences with the Facebook Audience creation tool for better ad targeting
• Develop and implement Facebook ad retargeting strategies
• Set up your own custom conversions via the Facebook pixel, and how to optimize and receive the custom conversions data from Facebook
• Understand and interpret the data from Facebook Ads manager and make recommendations to optimize campaign performance
What You'll Learn
Through a mix of real world case studies, group work/discussions and hands-on implementation, participants will gain practical knowledge and develop confidence in creating and managing Facebook marketing campaigns.
Entry Requirements
• Minimum age: 18
• Years of working experience: 0
• Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
• Motivated learners
• Able to interact with fellow peers
• Proficient in spoken English with at least a PSLE certificate or equivalent