Run Successful Google Search Engine Marketing (SEM) Campaigns for PPC and Display Ads
About This Course
- Learn Targeted and Specific Bidding Approach: Get the most out of your ad budget by bidding for keywords to drive valuable and conversion-ready traffic to your business
- Leverage Google's Big Data Technology: Find out how many people are searching for your products / services on a monthly basis and know exactly what the market demands
- Maximise Campaign Performance with Free and Easy-To-Use Tools: Learn how to research, launch and optimise your campaigns faster with free tools provided by Google such as Google Trends and Keyword Planner
- Be in Full Control of your Campaign and Budget: Use the customisable targeting options, ad schedules and budget settings within Google AdWords to create a fully tailored and cost-effective advertising campaign
What You'll Learn
- Audience Targeting: Identify target audiences accurately
- Ad Copywriting: Craft compelling & persuasive ad copies
- Landing Page Optimisation: Utilise techniques to optimise landing pages for better user experience & increased conversion rates
- Ad Performance Analysis: Analyse & interpret advertising campaign data & metrics
Entry Requirements
• Aged 18 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59