WSQ Search Engine Marketing (Google Ads)
About This Course
1. The learner will be able to Identify and analyse Pay Per Click Objectives & Strategies
2. The learner will be able to examine Google Ads Quality Score, Click Through Rates & Conversion Rate.
3. The learner will be able to understand and evaluate Google Ads Keywords Research
4. The learner will be able to formulate Google Ads Techniques & Strategies
5. The learner will be able to examine & evaluate Campaign Management tools & Optimisation
6. The learner will be able to assess and evaluate Third party tools & Search Landscape
What You'll Learn
Entry Requirements
Our target audience includes marketing/sales executives and managers who are in the retail sector for at least a minimum of six months and wish to upskill as well as individuals who are interested in a career in e-commerce.
The assumed skills and knowledge for this course are as follows:
• Aged between 20 years old and above
• Minimum at least 1 GCE “O” level
• Able to read, listen and speak English at a proficiency level equivalent to Employability Skills System (ESS) Literacy Level 6;
• Able to count with a proficiency equivalent to Employability Skills System (ESS) Numeracy Level 6
• Able to have an understanding and working knowledge of Sales and Marketing principles and practices
• Have basic computer literacy Level 2