WSQ Effective Video Marketing (YouTube)
About This Course
1. Relate the media usages trend to select the media platforms for communications
2. Assess the impact and suitability of the media selected from the specific market
3. Apply the forms of media channels and brief to plans for the organization's brand and marketing activities
4. Choose the effective marketing strategies to retain customers, increase brand loyalty and improve customer satisfaction
5. Integrate the various media platforms to facilitate and develop the content
6. Manage the media budget allocation per medium per advertising period across channels
7. Apply the key indicators to assess the impact and effectiveness of the strategies used across channels
What You'll Learn
With digital marketing now spanning such a diverse range of core areas, many companies will prioritise candidates who can add the most value to the company.
In 2020 showed marketers are a necessity for agility and authenticity. More marketers shifted their priorities and delivered marketing collateral that reflected the experience. Consumers are seeking out content that reflects their current state of mind.
YouTube is currently the second most widely used search engine on the social media platform. It's also the most popular video site. It is the perfect place for advertisers to create a unique new type of search engine marketing that considers individual user habits.
Since video is a large part of the customer journey, YouTube offers an exciting opportunity for marketers to use the platform to drive business outcomes and increase ROI.
YouTube is also an effective way for marketers to get better at storytelling and make their funnels more customer-centric and exciting.
Entry Requirements
The entry requirements are:
• Age between 21- 60
• Minimum 6 months of social media design experience
• Have a basic understanding of the social media guideline, standard operating procedures and regulation
• Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 5
• Have basic experience to on a different types of social media platform, tools and their operation e.g. YouTube, Facebook, Twitter or Instagram etc.
• Basic knowledge rules and regulations and terms of use of specific social media platforms and IMDA act on media
• At least Secondary school education.
• Workplace Literacy, IT and Numeracy (WPLN) Level 5 or equivalent.
Those who do not meet educational, literacy and numeracy requirement will be counselled and advised that they may not be able to follow the content, keep up with training and cope with assessment conducted.