Making Business Decisions with Google Analytics
About This Course
- Set-Up and Install Google Analytics 4 with No Prior Knowledge: Under the guidance of our trainers, setting up and installing Google Analytics 4 (GA4) onto your website will be as easy as 1, 2, 3 - no prior technical knowledge required!
- Leverage the Powerful and Free Software provided by Google: Uncover trends, anomalies and potential areas of improvement or opportunity for your business through Google Analytics 4 (GA4)'s AI-powered insights
- Find out how well your Website and Campaigns are actually Performing: Acquire comprehensive insights into user behaviour, website performance, and customer conversion paths, and make informed decisions to improve on your website and campaigns
What You'll Learn
- Website Data Analysis & Interpretation:
1. Track & monitor the performance of websites
2. Monitor & gain insights into user behaviour
3. Analyse the demographics of website visitors
- Goal Tracking & Campaign Effectiveness Measurement: Set up campaign tracking and analyse campaign-specific metrics
- Data-Driven Decision Making: Generate comprehensive reports using Google Analytics 4 to aid in data-driven decision making
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.