How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue
About This Course
- Best practices for setting up Facebook ads on a Facebook Business account
- How to start running your Facebook ad campaign
- Valuable knowledge which encompasses the various Facebook advertising formats (Photo, Video, Collection and Messenger)
- How to analyse and interpret data from Facebook campaign reports
- How to evaluate the effectiveness of your campaign based on factors such as budgets, schedules and alternative media options and optimise the campaign for effectiveness
- How to use third-party tools to elevate your Facebook ad campaign
- Discover what advertisements your competitors are running via Facebook page transparency
What You'll Learn
- Facebook Targeting Techniques: Learn how to use Facebook's targeting tools to reach your ideal audience
- Visual Design using Canva: Create visually appealing & engaging advertisements
- Ad Campaign Tracking with Facebook's Ads Manager: Track & analyse the success of ad campaigns using Facebook's Ads Manager
Entry Requirements
• Aged 18 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
• Have an understanding and working knowledge of sales and marketing principles/practices and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.