How Marketers can Win with Gen Z

Are you ready for the next wave of customers who are going to change the way you do business? Gen Zers are a rising generation of digital natives with enormous economic impact. You probably already know that Gen Zers spend a lot of time online; especially on social media. But the way these young consumers interact with content differs from the way millennials and other earlier generations do so.

Adopting an entrepreneurial marketing approach, the workshop aims to empower the participants with the knowledge and practical tips on the Who, What, Why and How to Engage the emerging Generation Z customers.

Design Thinking Framework will be introduced as a process in customer experience management where participants will have the opportunity to interact and co-create marketing ideas together with Gen Z-ers. Through learning and applying need finding, idea generation and prototyping skills in the workshop, the participants will uncover Gen Z-ers’ needs, their traits and develop authentic digital marketing content that effectively communicate a brand’s core values and builds customer relationships.

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