Introduction to Digital Marketing
About This Course
- Learn about digital marketing fundamentals and the differences between traditional and digital marketing
- Recognise the different aspects of digital marketing (Social Media Maketing, SEO, SEM etc.) and how they work together to form a cohesive digital marketing strategy
- Understand key elements of digital marketing on the web, social media, and email
- Learn how to effectively draw customers to your brand's story so you can identify your target audience, as well as the best channels and messages to appeal to them
What You'll Learn
- Social Media Platform Utilisation: Effectively utilise social media platforms as powerful marketing tools
- Digital Advertising Channel Exploration: Explore various digital advertising channels and strategies
- Latest Industry Trends Awareness: Stay updated with the latest industry trends
Entry Requirements
• Aged 18 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.